HELENE ARANCON

This upscale package was designed to purchase as a keepsake for the Aladdin theatrical production. Its unique structure was inspired to resemble the birdcage used on set. The printing is on clear acetate with gold foil accents and is transparent on all sides making the doll visible from all angles. The gold rope accent secures the closure of the package while increasing the collector value.

This package is designed to celebrate back to school season. The school bus graphics and structure has a double blister to add humor the figs can be seen from the front and mooning through the back windows of the bus.

This package was created for Marvel Toy collectors. The angular shape and gold foil printing were created with the intention of keeping it on display.

The concept of a film reel was designed to show the collection of Mickey figs from various films and entertainment over the past 90 years. The gold metalic foil package makes the package stand out as a special edition and more collectible.

As the figs became more popular the packaging art was created to be more fun and whimsical. An area in the structure was designed to hide a mystery fig. For series 7, a gift box was created. In series 8 an opaque red blister balloon with Mickey ears and a “? " was sculpted.

Creating fun graphics assisted in differentiating the 3-pack series. This enabled visual excitement and created a unique place to hide a mystery fig.

Continuing with the fun whimsical surprise themes series 10 was designed to look like a party popper.

This package was designed to show the 18” dolls articulation and reduce the height to fit on shelf at retail. By creating a swing insert the doll is able to sit and hold the ropes of the swing and accomplish the strategic objectives.

Once the packaging structure was established for the collector 3-packs the graphics were designed to differentiate the special product features. In series 5 a colored pencil with sketch strokes was created to call out the figs are pastel colored. For series 6 a sparkle wand with a stroke of glitter dust was created to emphasis the figs’ glitter finish.

This packaging is the first of the series for TSUM TSUM collectible figs. It was designed to enhance the products, clean silos and stacking capabilities. The double sided clear blister was created to display the figs front and back, a folded collector series catalog and a built in foot so the package could be merchandised standing or hanging.

aThis package was designed to be functional and visually exciting. The story telling sculpted blister shell with seaweed and coral pop outs give the illusion of the doll swimming in the ocean. The arrow graphics direct you to rotate the package at which time glitter in the dolls tail starts to flow and light up. The try me bottom allows you to push in the seashell on the dolls neck to play music and sing a song.

The design of this package was created to display lots of value and have good shelf presence. The beaded handle on the purse doubles as a handle and allows the package to be hung.

The branding created for the Princess & Me products reflects a high end line of dolls and accessories via packaging design with bellyband and ribbon handles details and aspirational lifestyle photography.

This packaging was designed with a contemporary structure, graphics, images and pop outs to elevate the fashion theme.

Featured ad in fashion publications

Anna Nicole Smith under contract with Conair for TVC and Ad campaign

Conair Hairsetter Featuring Anna Nicole Smith

Food Network Live event featuring network celebrity chefs

Transformed the Toys R Us Times Square third floor into a “Royal“ event for Mommy bloggers and their children.

Created a royal reception area for guests to check in

Created invitations, banners and signage for the annual Camp Ronald McDonald Halloween fundraiser at Universal Studios back lot.

Conceptualized and created a pinktacular event to promote Pinkalicious toys to the press, mommy bloggers, celebrities and children.

Created invitations, set and thematic food to create excitement for the Girl Gourmet product line.

Pitch to Target executives to carry Princess & Me product. Transformed board room into a royal room fit for a Princess Tea Party.

Created an interactive demo area for Frozen Sing Along Elsa Doll where child could stand on stage and sing with the doll using the microphone.

Designed a magical enchanted play space.

Designed and executed an space where the children could come and dress up like their favorite princess and create a tiara to take home.